Privacy & Data Protection Policy

Hoppiness Pet Care

Last updated: 10/07/2025

At Hoppiness Pet Care, your privacy and the protection of your personal data is a top priority. This Privacy and Data Protection Policy outlines how I collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who I Am

Hoppiness Pet Care is a UK-based pet care provider. In the course of my work, I collect and process personal data to ensure safe, reliable, and tailored care for your pets.

Data Controller:
Lydia Cross
Hoppiness Pet Care
Email: Hoppinesspetcare@gmail.com
ICO Registered

2. Lawful Basis for Processing

I process personal data under the following lawful bases defined by UK GDPR:

  • Contractual obligation – To provide pet care services as agreed with you.

  • Legitimate interest – To manage and operate our business efficiently and safely.

  • Legal obligation – To comply with insurance, taxation, and record-keeping requirements.

  • Consent – For optional communication, testimonials, and marketing (you can withdraw consent at any time).

3. What Personal Data I Collect

I may collect and store the following types of information: 


  • Full name
  • Address and postcode
  • Email Address and phone number
  • Payment information (via Tide banking or Stripe)
  • Emergency contact details
  • Veterinary practice and contact info
  • Pet information (name, age, breed, medical history, routines, etc.)
  • Access instructions for your home (e.g. key safe codes, directions)
  • Service notes, consent forms, and care agreements
  • Website usage data (via Google Analytics)

4. How I Collect Your Data

I collect data through the following channels:

  • Google Forms – Client intake and booking

  • HubSpot Forms – Online enquiries and website contact

  • Email, SMS, and WhatsApp – Direct communication with clients

  • Printed forms – Physical records (kept securely)

  • iPhone Notes - During consultations and pet visits

  • Google Analytics – Website traffic and user interaction

  • HubSpot CMS – Website and form hosting

  • GoDaddy – Domain provider

  • Stripe - Payment provider

  • Tide - Payment provider

5. How Your Data is Stored and Protected

Your data is stored securely in both physical and digital formats. Measures in place include:

  • Printed documents stored in a locked cabinet with limited access.
  • Electronic files stored on password-protected devices secured with Norton antivirus software.
  • Mobile phone used for client contact is password protected.

Information is stored securely within trusted third-party services:

  • Google Workspace (Google Forms, Gmail, Google Maps)
  • Waze (Map app)
  • HubSpot (forms, CMS, CRM)
  • GoDaddy (domain management)
  • Stripe & Tide (payment information)
  • Apple iOS (location services, notes & SMS)
  • MayMyWalk App (location services)

Data collected via this website is protected through HTTPS encryption.

6. How I Use Your Information

I use your information to:

  • Communicate about bookings and care instructions

  • Provide safe and personalised care for your pets

  • Navigate to your home using Google Maps or Waze

  • Handle emergencies, including contacting your emergency or veterinary contacts

  • Maintain business records and comply with insurance/legal obligations

  • Improve this website and services via Google Analytics (anonymous tracking)

I will never sell, and will not share your data with third parties except when:

  • You have given consent
  • It is necessary for service provision
  • It is required by law
  • For safety reasons as a lone worker, I share my location with a trusted emergency contact (my mum, Julie) using Apple’s "Find My" service. She also holds a spare key to access locked client records only in the event of an emergency where I am unable to communicate or carry out my duties. These measures are solely in place to ensure continuity of care and personal safety and are in line with data protection best practices. Access is strictly limited to emergency situations only.

7. Data Retention

I retain client data only for as long as necessary:

  • Client and pet care data is typically kept for up to 6 years after your last booking (for legal and insurance purposes).

  • Google Analytics data is retained according to Google’s default retention settings.

  • You may request deletion sooner unless I am legally required to retain it.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Rectify inaccurate or incomplete data

  • Erase your data (where applicable)

  • Restrict or object to processing

  • Data portability – request your data in a machine-readable format

  • Withdraw consent at any time (for non-essential uses)

  • Lodge a complaint with the Information Commissioner’s Office (ICO):
    www.ico.org.uk

  • To exercise any of these rights, please contact Lydia at:
    📧 hoppinesspetcare@gmail.com

9. Website Cookies and Analytics

This website uses cookies for:

  • Basic site functionality

  • Tracking site traffic and user interaction via Google Analytics

  • You can control cookie settings in your browser.

10. Updates to This Policy

I may update this policy occasionally to comply with legal requirements or improve clarity. The latest version will always be available on this website or by request.